H ked founder and CEO Prita Uppal (Image credit H ked)
Let’s say mobile adverts for games and other apps werenвЂ™t quite because random as the standard dating solution and fantasy game fare, but actually revealed some work in reaching you, the user that is individual? a discovery that is app, H ked, happens to be wanting to do this in the chaotic market of Android software stores. Now it is seeking to add some accountability to those ads by integrating its recommendations into adverts for mobile apps and browsers.
H ked currently operates an application in Bing Enjoy that suggests apps to users culled through the dozens of application stores available over the Android os. The organization uses machine-learning algorithms to suggest apps with the highest potential relevance to users up to a precise percentage. Whereas arbitrarily promoted apps in mobile ads are lucky to acquire a 3% response price, H ked claims a 24% conversion rate among those apps suggested to its users.
That high success rateвЂ”g d for developers and suggesting less ad eyesores for the usersвЂ”is section of why H ked is announcing myspace and faceb k MeetMe as its first partner for recommendation adverts. MeetMe is really a mostly mobile-based social platform that aims to get in touch people within games and apps. Working with H ked gives the company more ways to connect users in social games by channeling users into applications theyвЂ™ll like and maintaining them connected through specially-developed features that are social tallies of how many friends have set up an advised game and how numerous moments they spend playing it.