Will Tinder’s update alter its reputation as a hookup software?

‘We came across on Tinder’ is almost certainly not such a statement that is ridiculous all.

Posted Nov 12, 2015 Updated might 27, 2021, 4:07 pm CDT

Back August, Vanity Fair author Nancy Jo Sales declared that Tinder had kicked down “the dawn associated with the dating apocalypse.” But simply 90 days later on, the software has introduced new “smart” profiles so that you can rehabilitate its image as simply a hookup app—and an innovative new algorithm to greatly help foster genuine relationships. Can it work?

The profiles that are new a user’s training and career information. A post on Tinder’s weblog on Wednesday unveiled these were user’s that is“most-requested, and records so it “allows users in order to make more informed choices whenever choosing to swipe left, appropriate, and sometimes even up—while additionally providing great conversation beginners.”

More mysterious is the method that they’ve rejiggered the algorithm, that may supposedly cause a greater rate of success: “We’ve made some big modifications under the bonnet to boost the way in which Tinder selects the pages being proven to you,” your blog post reads. “While these algorithm improvements are typical behind the scenes, you’ll spot the huge difference; these updates have actually resulted in a substantial rise in matches.”

Is this a dawn that is new the application, well-known for right swipes and one-night stands?

Carmelia Ray, a toronto-based dating that is online and matchmaker, called the brand new features a “very smart move on Tinder’s part” and “an make an effort to show the whole world that they’re not merely a hookup app.”