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The online dating industry is showing no indications of slowing down. Based on a Pew Research Center survey carried out in 2015, 15% of U.S. grownups used online dating services or mobile dating apps and almost 1 / 2 of the general public knows a person who makes use of internet dating or who has got met a spouse or partner because of this.
Odds are, you or some body you understand has tried online dating sites. Therefore, we had been wondering: so what performs this industry offer with regards to e-mail marketing?
We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to mention just a couple of) to determine what brands really delivered e-mails consistently and efficiently. HereвЂ™s everything we discovered from how three brands are handling internet dating emails.
Friendly and approachable: OkCupidвЂ™s bold, fresh appearance
OkCupid is really a dating that is free thatвЂ™s existed since 2004; itвЂ™s available on the internet and via apps for iPhone and Android. Previously this season, OkCupidвЂ™s application and site both underwent a redesign; now, thereвЂ™s a bold, fresh appearance thatвЂ™s вЂњquirkyвЂќ and illustration-driven. HereвЂ™s a look at the companyвЂ™s introductory email:
HereвЂ™s why this design works:
- Simple, branded header. OkCupid skips the mess of a navigation menu, which consists of logo design as a header that is simple rendering it versatile and effective.
- Cheerful hero example. The example style is playful and enjoyable, while the festive character is an excellent option for an email that is welcome.
- Big, legible text. All the email is real time text, so might there be fewer rendering dangers, and also the content is brief and simple to learn.
- Easy-to-spot CTA key. That CTA key passes the squint test. Plus, thereвЂ™s just one single, also itвЂ™s placed adeptly in the end for the e-mail.